A fondness for kettle corn led CMF missionary Tom Brane to a successful microbusiness project in rural Burkina Faso that is already showing profits and promise for the future.
“I started making kettle corn here and everyone seemed to like it,” said Tom. “So I began to think about the possibilities of selling it to supplement income for friends who were struggling. I thought it would be a great way to integrate biblical teaching on stewardship of time and resources.”
Market Testing
Tom began market testing his kettle corn by giving 15 bags to his friends and asking them to try and sell it.
“They came back the next day and had sold all 15 bags,” he said. “So we calculated the costs to produce each bag and our sales price. Then we held a meeting with those interested in trying to make and sell it. We prayed and talked about doing everything with excellence and keeping our workspaces clean. Then I went over each step in how to make it, using all local resources.”
About six people in Bobo-Dioulasso are participating in the project, and another three women in Sindou are just getting their businesses started.
“Unlike planting a garden or raising livestock, selling popcorn is something people can do and get instant gratification and reward,” said Tom. “They didn’t have to wait for months before starting to earn a little bit of income.”
Success!
Tom plans to continue this successful project to help people supplement their incomes and encourage them to see themselves not as victims of poverty, but as people of value who can do something with the hands God gave them.
“The most surprising thing about this project, for me, is how well it has worked!” said Tom. “I’ve looked into many such projects and I just wasn’t sure if selling kettle corn was going to work. But after starting it in October, I’ve already been reimbursed the start-up costs of oil, popcorn kernels, the kettle and charcoal. One of my friends has used his profits to buy a bicycle and another friend is using his to rent a home.”
And the big question: How does the kettle corn taste?
“I’m a bit biased,” said Tom, “but I believe we have the best-tasting kettle corn in Burkina Faso!” |